Archive for October, 2008
Get the Keywords right – Start with an exhaustive list of keywords. Be ready to prune quickly- Concentrate on precise, relevant keywords. – If you sell Retro/Novelty t-shirts you should bid on ‘paris hilton t-shirt’ and avoid ‘paris hilton clothes’- Organise your campaign into highly relevant ad groups that include only the keywords that convert into sales within your CPA target. Eg. ‘paris hilton keywords’, ‘star wars keywords’, ‘dirty dancing keywords’ etc.
Get the Ads right – Test 3-4 ads for each of your ad groups.- Write relevant, benefit focused ad copy. Look for the ones that get the highest click through rates and conversion rates.- For Retail, our experience shows that the following is the best ad format:* Title: Paris Hilton T-shirts – consumer benefit: ‘They have exactly the item I am looking for’* Description 1: All your favourite Retro & Novelty Tees – consumer benefit: ‘They also have other items I might like’* Description 2: Order today, Get it tomorrow! – consumer benefit: ‘I can get my items quickly and easily’* Display URL: www.BrandURL.com/BuyNow – branding and call to action
Get the Landing Page right - Land consumers onto the most relevant page on your site. – Ideally you would have a page that only includes your breadth of Paris Hilton t-shirts.- Links to the rest of the range should be obvious and easy to navigate.- Other consumer benefits such as free postage & packaging, and sales should be obvious. Cross-sell similar items.- Ensure that the sales process is quick and easy
Analyse and Optimise for Profit – Track and record the value of each sale at the keyword level- When optimising, include your margins and the cost of media in your reports, to determine which are your profitable keywords- Depending if you are looking for volume or only profitable individual sales, prune your keyword list accordingly.
Let PPC influence the Product Range – Some items are not easy to describe and are not searched for. Concentrate on the keywords for items in your range that are searched for regularly, and then cross-sell your other items on the landing page.- If you see a high number of ad impressions and clicks for an ad group, with a low number of sales it could be that a product range is popular but you don’t have the breadth of choice being searched for. Let the PPC data influence your range.- Ranges that are popular should be broadened and stocked regularly to support the PPC campaign.
PPC working with your other Marketing Communications – If you have a recognized brand, include this prominently in your PPC ad copy. ‘Official Site’ is a strong consumer benefit.- Support good PR with ‘As seen IN’ and ‘As seen ON’ ad copy. This traditionally drives higher sales for several days after the release.- Brand awareness banner campaigns can greatly increase your PPC brand sales, which are traditionally the cheapest. – Support your PPC campaign with a robust SEO strategy for your broader keywords that drive traffic but have a higher conversion cost through PPC- Ultimately PPC should be driving your regular sales, filling in the troughs, made by the peaks from your other bursts of online and offline communications.
When a defendant or his attorney files a motion to suppress evidence he is asking the judge to rule that evidence is inadmissible because it has been obtained illegally. If evidence is inadmissible then it cannot come in at a Defendant’s trial. If incriminating evidence is kept out of a defendant’s trial, then the prosecution’s case may be seriously weakened or destroyed.
There are a number of reasons why evidence may be illegally obtained and therefore inadmissible. A good DUI lawyer in San Diego will review your case to determine whether the possible reasons for evidence to be inadmissible are present in your case. For example, if a police officer arrests a defendant but does not read the defendant his Miranda rights then any statements made by the defendant after his arrest and before the reading of his Miranda rights may be inadmissible.
In DUI criminal cases in San Diego the most damaging pieces of evidence are usually the results of breath or blood tests as well as a defendant’s performance on field sobriety tests. So, excluding a defendant’s post-arrest statements isn’t usually going to seriously weaken the prosecution’s case.
Another reason why excluding post-arrest statements may not put a big dent in the prosecutions case is that appellate courts have ruled that the initial contact between a police officer and a driver subjected to a DUI stop is not an arrest. Defendants generally make their most damaging statements early on in their contact with the police; for example, telling an officer how much they had to drink.
Because defendant’s generally make the most damaging statements early on, during the ‘investigation’ rather than the ‘arrest’ phase of the DUI stop, and because the most damaging evidence is usually the blood or breath tests, not the defendants’ statements, excluding evidence based on a failure to advise a defendant of his Miranda rights is rarely the key to winning a DUI case in San Diego.
But there is still good reason to file a motion to suppress in the right case; a motion to suppress in a DUI case can be a useful tool when a defendant argues that he was stopped or arrested illegally, as opposed to arguing that he made post-arrest statements without a Miranda warning. For example, if a police officer observes that an eventual defendant’s car wheels touch a lane line and observes no other irregularities in the defendant’s driving, then the police officer might not have a legal basis to stop the defendant. If the officer nonetheless stops the defendant, and the officer’s investigation leads the officer to suspect that the defendant is driving under the influence, then the defendant may argue to the judge that the initial stop was illegal.
If the defendant or his attorney can persuade the judge that the initial stop was illegal, then the judge might rule that all evidence obtained after the illegal stop – i.e., the result of a Blood Test, Breath Test or a Field Sobriety Test – is inadmissible in trial.
A motion to suppress can also be valuable because it offers an opportunity to a DUI lawyer to cross-examine a police officer in court in order to find out what the officer’s testimony will be at trial.
Another motion that may be filed is called a Pitchess motion. If a defendant wins a Pitchess motion then the judge will order the Police Department to give the defendant or his lawyer the contact information for other citizens who have filed complaints against the defendant’s arresting officers for dishonesty or use of excessive force. As discussed above, the case may arise where an officer writes in his police report that a defendant swerved across a lane line, and the defendant knows that his wheels just touched the lane line. In that kind of case it might be useful for a defendant to file a Pitchess motion in order to locate witnesses who might call the police officer’s credibility into question by testifying that the police officer has been dishonest in other cases.
To cause the court to hear a motion to suppress, a DUI attorney prepares a legal document that includes argument to persuade the judge to decide the motion in the defendant’s favor, and makes four copies of the document. The attorney goes to the San Diego courthouse to provide the documents to a court clerk, and asks the clerk to set a date when the motion may be heard in court, in front of a judge. The clerk keeps two copies for the court, and returns two copies to the attorney with the court’s official stamp. The attorney then takes the two stamped copies to the office of the prosecutor (the San Diego City Attorney or the San Diego District Attorney). The prosecutor’s office keeps one copy, and provides the attorney with a stamped copy. The attorney then has a copy of the motion with confirmation from the court that the motion has been filed and a date has been set, as well as confirmation from the prosecutor’s office that he has provided the prosecutor with a copy of the motion.
Driving under the influence can mean driving under the influence of drugs, alcohol, or both types of substances. No matter what type of substance is used in an offense, driving under the influence can cause serious injuries and property damage. In most states, DUI (or DWI as it is called in some states) is a misdemeanor charge. But, this can change if aggravating factors are present or if you’ve had multiple convictions within a specific time period. Aggravating factors can include injuries or property damage caused by DUI accidents, having a child in the vehicle while the offense is being committed, or having a blood alcohol level that is considered extremely high. Being knowledgeable about the consequences of DUI accidents can help you to better understand DUI law and perhaps help you avoid serious criminal charges.
Bodily Injuries – In many states, special provisions exist in the DUI laws that allow judges to impose harsher penalties if you’ve caused bodily injuries as a result of a DUI accident. These bodily injuries are often serious and can include broken bones, collapsed lungs, and even paralysis in the more serious accidents. These increased penalties make it possible for you to receive longer jail terms, increased fines, longer probationary periods, longer license suspension or revocation periods, and increased requirements for insurance and alcohol treatment and evaluation. These increased penalties are in place to deter drivers from driving under the influence and keep the roads safer from DUI accidents.
Fatalities – Some states have provisions that allow prosecutors to charge drivers with vehicular manslaughter and driving under the influence if any fatalities occur as a result of an accident caused by a driver charged with DUI. Many factors can influence how a DUI offense is charged including blood alcohol concentration levels, other crimes committed during the same offense, number of prior DUI convictions, etc.
Criminal Charges – If you are arrested for DUI, you will be charged with driving under the influence. This is a criminal offense and you will need to go through a criminal trial where a prosecutor will attempt to show that you are guilty of the crime. If you are convicted, you can face a number of penalties that vary from state to state and may also be dependent upon any special circumstances regarding your case.
Administrative Penalties – When you’re arrested for driving under the influence, you’ll experience administrative penalties through your state driver licensing agency. Some states offer a hearing process that may allow you to get your license back until your trial, but this can be a difficult task to accomplish. Hiring a qualified lawyer who specializes in DUI cases may be your only chance for getting your license back if that’s even an option in your state. A skilled attorney can represent you during administrative proceedings and speak on your behalf, possibly minimizing your penalties.
Criminal Penalties – The criminal penalties for driving under the influence can vary quite a bit from one state to another. Most states can impose penalties that include jail time, fines, court costs, probation, suspension or revocation of driving privileges, ignition interlock device installation, alcohol and drug education programs, and additional insurance requirements for DUI offenders. These penalties are imposed based on many factors including prior convictions, aggravating circumstances, and other information from each individual case. Some states are stricter than others when it comes to imposing penalties for driving under the influence. A first offense in one state may get an offender some community service time, a license suspension, and mandatory participation in an alcohol education program while a first offender in another state may spend several days in jail, have a longer license suspension, and have to attend more alcohol education classes. The hashness of penalties for driving under the influence begin at the first offense and escalate if you accumulate additional convictions.
DUI Attorneys – Hiring a lawyer who specializes in DUI cases is one of the best things you can do if you have been charged with driving under the influence. You’ll have better access to the resources you need to defend yourself and you’ll also have a legal professional on your side that can help you prepare for your criminal trial. No case is ever a sure thing, but having a DUI lawyer on your side is one of the best ways to achieve a successful outcome.
DUI laws are meant to serve the purpose of preventing drunk driving. In Arizona, the DUI laws set the legal limit for blood alcohol levels at .08%. The penalties for breaking Arizona DUI laws not only involve jail time, but will also result in the surrender of your license and most likely alcohol education and screenings. The best advice is don’t drink and drive, but in the event that you are charged with a DUI offense it’s recommend to call a professional Tempe DUI Attorney to review your case.
The DUI Laws in Arizona state that a person is considered to be driving under influence if they are proven to be under the control of alcohol while driving or in physical control of a motor vehicle. An individual may be tested if the arresting police officer had reasonable grounds to believe the individual was driving or in control of the motor vehicle while under the influence of alcohol or drugs.
After the arrest the individual must the blood alcohol test, the breath test or the urine test. If they refuse to perform the test, their license or permit may be suspended or denied for twelve months on the first offense and up to two years for the second offense. Under Arizona DUI laws, the probation period between the first offense and the second offense remains in effect for seven years or eighty-four months. Failure to agree to take the test or unsuccessful completion of the test is constituted as refusal.
Arizona DUI laws restrict the blood alcohol content even more when the offender is driving a commercial vehicle. The levels in this case are .08 and .04 or higher. The offender will receive a 90 day suspension of their license. They will also be to complete alcohol and drug screens. An individual who is unconscious, or unable to perform the blood test is not considered to be refusing the test.
If a person refuses the test, this fact will be noted in the officer’s report to the Department of Motor Vehicles. A suspension will be order and will remain in effect for fifteen days. Surrender of their license or permit will take effect immediately. If the individual does not surrender their license, the report to the Department of Motor Vehicles will state the reason for the lack of surrender. The offender will be issued a temporary fifteen day permit until the time of their appearance in court. All the paperwork from the arrest will be forwarded to the Department of Motor Vehicles by the arresting officer. His report is subject to penalties for perjury. He cannot falsify the arrest record.
Arizona DUI laws permit the arresting officer to administer breath tests at the scene of the arrest. This test may be used at the trial. The administering officer must use a device approved by the Department of Motor Vehicles and must have department approval for administering the test. The officer should administer multiple tests. The test results should be within .02% of each other. The officer must follow the approved check list for administering the breath test. They must operate the device properly and see that it is properly maintained.
Arizona DUI laws carry severe penalties. Loss of your license is one of these penalties. Knowing the law can help you avoid additional problems. The best idea is don’t drink and get behind the wheel of a motorized vehicle.